
DRY / ULTRA DRY
For some, dry skin is a seasonal blip. For others, it’s a year-round struggle. Either way, give your skin what it really wants when it wants it in the form of barrier-fortifying lipids that keep moisture where it belongs — locked in your skin.
Skincare tips for dry skin
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The drier the air, the drier your skin — including at home. Invest in a humidifier to increase moisture levels wherever you hang out most.
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Soothing textures like gels and creams feel ah-maz-ing on dry, tight or flakey skin.
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Seasonal layering is a must. Go thick with your moisturizer game during cold winter months, light in the hotter seasons.

HYDRATING COMPLEX EMERGENCY RESCUE
Principal Secret® Reclaim®
Submerge dry or dehydrated skin in the time-released serum that’s clinically proven to increase moisture in the moment and maintain moisture levels over time.

INGREDIENT SPOTLIGHT
HydraMoisture® Technology
Developed with two forms of hyaluronic acid, HydraMoisture Technology provides skin with a surge of moisture that’s sustained hour after hour to reduce moisture loss, one of the primary causes of lines and wrinkles.