ALL SPECIFIC BEAUTY
ABOUT THE BRAND
A CELEBRATION OF MELANATION
There is no one-formula-fits-all in a world as diverse as this one, and yet too often women of color cannot find skincare specific to their skin’s needs. To close the beauty gap, Dr. Heather Woolery-Lloyd developed proven formulas that disrupt the appearance of dark spots, even out skin tone and clarify the complexion for skin’s best (and glowiest) life. This is Specific Beauty — skincare of, by and for diversity.
SKIN BRIGHTENING SETS
Melanin-rich skin is thirsty for hydration that stays locked in to clarify the complexion.
Ingredients like licorice root, daisy and niacinamide are total naturals at evening skin tone.
Melanin-specific formulas help clear pores and control oil to help keep skin clear, even and glowing.
79% REPORTED IMPROVED SKIN TEXTURE
*As reported by melanin-rich women in a 6 week, 20-person study reviewed and approved by an International Review Board.
71% REPORTED BRIGHTER SKIN
*As reported by melanin-rich women in a 20-person study reviewed and approved by an International Review Board.
DR. HEATHER WOOLERY-LLOYD
A leading expert on skin pigmentation, global educator in health disparities in skin of color and an advocate for beauty in diversity, beauty for diversityTM, Dr. Heather started Specific Beauty to close the beauty shelf gap and bring melanin-specific skincare to all melanin-rich skin.
Beauty in diversity, beauty for diversity™
ACTIVE BRIGHTENING DAY MOISTURE SPF30
Meet the moisturizer for melanin-rich skin disrupting the appearance of discoloration daily. With natural skin brighteners, damage-control antioxidants and sun-shielding SPF, this lightweight hydrator helps protect and restore a glowier, more even skin tone day by day.
Intensive Serum + Dark Spot Corrector Pads
Target dark spots and discoloration morning and night with gently exfoliating, texture-refining pads by day and pigment-balancing brightening serum before bed.